Cue Talk

Any game show host will tell you that points make prizes. Retailers tapped into this philosophy many years ago, as far back as 1793, when an American merchant handed out copper coins or tokens to repeat customers to redeem merchandise in-store. Fast-forward to 2024, and loyalty programs work on the ...

A well-crafted and authentic brand story can significantly attract and retain customers. The emotional resonance of a brand story has become a crucial factor in consumer decision-making, and research shows that consumers are actively seeking out said brands. A Harris Poll commissioned by Google Clou...

Stories are powerful because they engage our emotions, simplify information, and enable us to understand and remember. Creating a brand story is not advertising or promoting product benefits. It is a strategic approach that combines creativity, authenticity and a deep understanding of the brand and ...

The one thing that we all loved as kids was a story. It sparked our imagination, fueled our dreams, and attributed to the people we are today. As adults, it doesn’t change. Maybe we are more cynical, but we all want to believe in something. Storytelling is an art and can be a powerful one. For cen...